I decided to look into the different banner ads available on Facebook, as I am very interested in potentially utilizing this feature. I came across a series of different advertising forms for Facebook, and of all of them, these are the few favorites I had.
The typical, simple photo ad: I enjoyed this form of advertising as it is simple and cost effective. It is visual, and has a solid call to action. For my company, I may put a picture of my product and then add a call to action during the holiday season that offers 15%off for Christmas purchases. I will allot 50 dollars for this type of advertising and if it earns recognition, I will continue to add more.
The right hand column ad is another that I prefer, because it isn't as invasive as the photo ad, but is still seen. As long as the advertised product is relevant and has a call to action, it can be successful. If my ad popped up on the side of an eccentric clothing brand's website, it could deem very beneficiary for my product. As long as my brand comes up with an efficient target audience, this type of advertising will be useful. Because my company is just starting, I would only allot 50 dollars for this type of advertising.
When it comes to Twitter, I am not all too familiar with all its features. I am more of a visual person, so Twitter doesn't seem to be the most efficient for my company on a surface level. However, when I looked into Twitter advertising, I learned it is actually much more similar to Facebook advertising than I had assumed. You can add a target audience, create new website tags, and set a budget to get more clientele. I will definitely allot 25-50 dollars for this type of advertising, and have similar deals as my Facebook ads.
On a side note, I was interested by the fact that more people seem to be reached on Instagram opposed to Facebook by boosted posts. I will definitely make sure to boost one of my ads once I come up with a decent pitch.
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