The first business I found that was similar to my own was Spirit Nectar. I follow them on Instagram and decided to take a look at their Facebook as well. The first thing I noticed was their shop now button as well as beautiful imagery. This company creates customized crystal art and has a unique niche in the market. Another two companies similar are Dolls Kill and Alien Clothing. I think in this case, focusing on social media and traditional advertising is essential since they are larger companies. Dolls Kill and Alien Clothing sell eccentric clothing and targets the audience I am interested in for my brand. When I went on their Facebook's, I noticed either a bunch of color, or black and white images. Their websites also follows the same guidelines. Channeled Creations and is yet another brand similar to my own. They are a small jewelry company that creates a unique twist on crystals. The first thing I noticed on this account was their links to their other social media accounts and website. Each of these companies list a shop now button as their call to action. All follow the same protocol for attracting an audience and each is very successful.
For companies that focus on aesthetics, I believe social media is a great way to market your product. Traditional advertising such as Newsletters, ads, etc. are effective, but for companies that are trendy and need imagery are more successful with mediums such as Facebook and Instagram.
No comments:
Post a Comment