Week Four Blog Two

I was going to start a small etsy company called Crystal Coven. It is going to be a Bohemian/meditation jewelry company that specializes in raw crystals. I am still working on how to differentiate my company from the rest since the idea is still so new. The demographics would be mainly females between the ages of 18-30. It appeals to a more economically friendly group of individuals and those inclined the meditation/yoga. I am also debating selling eccentric clothing for festivals and crystals. The ideas are still so new, so I will make sure tofinalize my idea by next week..